Bucharest, November 5, 2024: VERTIK, a leading consulting company in Investor Relations and strategic communications, announces the launch of the Investor Readiness Program (IRP), an initiative designed for entrepreneurs and managers who want to grow their businesses by attracting new investors. The IRP responds to the increasing demand for information about business growth pathways and securing sustainable funding for expansion.
What is the Investor Readiness Program (IRP)
The IRP is a training program with applicability across any economic sector and is suitable for businesses of all sizes. It consists of 9 modules, delivered live and online. In just 90 days, you will gain the essential knowledge and skills needed for communicating effectively with investors. You will develop your own Investor Relations action plan to attract investors and strengthen your company’s presentation in a compelling way to secure the funding you seek.
Why join the IRP
- You will be prepared to present your business to investors any time
- You gain a deep understanding of what investors expect
- You learn how to present your financial projections in a data-driven world
- You will join a powerful business community of leaders building strategic relationships for growth.
Who is the trainer
The program is coordinated by Daniela Maior (Șerban), Partner VERTIK and Investor Relations professional with 17 years of experience in capital markets, holding a PhD in Finance from the Bucharest Academy of Economic Studies. By applying excellency practices in investor communications, she helps clients continuously increase their market value. She collaborates with top companies seeking listing and obtaining the best valuation in IPOs or subsequent after listing.
Daniela was selected by the European Bank for Reconstruction and Development (EBRD) as the most experienced professional to lead the first global “Investor Relations and Liquidity Program” implemented in Romania. This project aimed to develop a tailored Investor Relations Strategy focusing on improving liquidity and communication with investors for three listed companies. Her expertise in capital markets, including at the Bucharest Stock Exchange, was crucial in founding and leading ARIR (Romanian Association for Investor Relations), which attracted companies representing over 90% of BVB’s total market capitalization within less than five years. As an IR professional at the Bucharest Stock Exchange, Daniela attended meetings with institutional investors and organized events in London, New York, Tokyo, Warsaw, Prague, and Budapest.
DanielaAldescu,Partner VERTIK:
„The economic and geopolitical context has made investors much more attentive to how a company communicates, sets goals, and most importantly, delivers results. Investment decisions have become more complex and take into consideration the history and presence of companies in the public space, in dialogue with all interested parties. Continuous learning is part of any company’s growth strategy, and that is why we want to see as many Romanian companies as possible with prepared leaders, who attract substantial investments and are ready to access the capital market.”
The first edition of the Investor Readiness Program – IRP will start on January 15, 2025. You can learn more and register today on the dedicated page.
About VERTIK
VERTIK is a top consulting company with expertise in capital markets, specializing in Investor Relations and strategic communications, with local and international practical experience. Our consulting team offers a diverse range of related services to companies listed on both the Regulated Market and AeRO market, as well as growth-oriented companies, including start-ups, across three main areas: Investor Relations and Public Relations, ESG, and Continuous Education.
More details at https://vertikgroup.eu/
LinkedIn: VERTIK Group


