Bucharest, Romania

VERTIK your IR & PR consultant

Based in Bucharest, VERTIK Together, a division of the VERTIK Group, specializes in providing comprehensive consulting services for Investor Relations and Public Relations strategies and operations. Our service offerings are customized to meet the specific requirements of each company, and our dedicated team of professionals, with a collective experience of over 60 years in IR and PR, ensures the successful implementation of these services.

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Our team/VERTIK team

Meet our experts!

Daniela Șerban
Daniela Șerban

Managing Partner

Daniela Aldescu
Daniela Aldescu

Managing Partner

Dana Badea
Dana Badea

Communications Manager

David Westover
David Westover

Senior IR Specialist

Mădălina Stanciu
Mădălina Stanciu

Project Manager

Vlad Obreja
Vlad Obreja

Head Of Public Affairs & Business Development

Daniela Șerban
Daniela Șerban

Managing Partner

Daniela Șerban, Managing Partner, is an experienced economist with a rich background spanning over 17 years in the capital market, media, and consulting sectors. Her notable accomplishments include initiating and leading the establishment of the Romanian Investor Relations Association (ARIR), where she currently serves as the President.

Additionally, Daniela played a pivotal role in launching the VERTIK Group, which encompasses a business consulting company, a public policy initiative group, and an investment vehicle. Prior to her current position, she served as the Director of Investor Relations and Public Relations at the Bucharest Stock Exchange (BVB) from 2015 to 2017, having held various other positions at the BVB since 2010.
Daniela's expertise and contributions were recognized with the prestigious Biznis Polska Award for Best Investor Relations Department in Central and Eastern Europe during her tenure at the BVB. Her professional engagements have taken her to international financial hubs such as London, New York, Tokyo, Warsaw, Prague, and Budapest, where she interacted with institutional investors and organized events. She has also successfully coordinated major financial education campaigns in Romania.
Currently, Daniela is pursuing a Ph.D. in Finance at the Bucharest Academy of Economic Studies, further deepening her knowledge in the field.

Daniela Aldescu, Managing Partner VERTIK, brings over 10 years of expertise in investor relations and strategy to the table.

Since 2020 she co-founded and has been developing VERTIK Group, which includes a consulting company in the capital market specializing in providing comprehensive consulting services for Investor Relations and Public Relations and an investment vehicle, and Smart Impact Capital, a micro-VC that supports start-ups in the early stage.
For over 5 years, she has been actively involved in coordinating the operational activities of the Romanian Investor Relations Association (ARIR), collaborating closely with the association's 40 members to ensure the implementation of IR best practices on the local capital market.
Until 2019, she held positions at two of the largest companies listed on the Bucharest Stock Exchange, namely OMV Petrom and Electrica. During her time there, Daniela played a crucial role in overseeing investor relations activities by ensuring effective and transparent reporting to the capital market, managing the communication message to investors, and enhancing the company's visibility among investors.
Having interacted with over 100 local and international investors, Daniela has established strong relationships within the investment community. She has also coordinated the organization of dedicated events for investors, providing vital support to management in effectively conveying the company's message and fostering investor engagement.
Daniela Aldescu
Daniela Aldescu

Managing Partner

VERTIK Vision

To become the preferred partner for companies seeking to access the capital market.

Customized solutions
Highest standards deliverables
Long-lasting partnerships
Multidisciplinary services
Extensive network within the capital market
Soluții personalizate pentru clienți
Livrabile la cele mai înalte standarde
Parteneriate de lungă durată
Servicii multidisciplinare
Networking de top în piața de capital
Looking for an assessment of your company's current performance and investor relations?
We can conduct a comprehensive assessment of your company's current performance and investor relations.

Analyse. Develop. Tailor. Add value. Reach goals!

Businesses development
Access to financing
Investors Communication
Marketing and notoriety

VERTIK Mission

To accompany major players or growing companies in becoming national champions present in the capital market.

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VERTIK Values

We pay attention to details to deliver quality services, always guided by respect, perseverance, ethics, and transparency.

Entrepreneurship
Entrepreneurship
We approach collaboration with a holistic perspective, including an entrepreneurial focus for business development.
Customer - centric Mindset
Customer - centric Mindset
An approach tailored to customer needs. We create value for companies in various fields of activity.
Innovation
Innovation
We craft continuously adaptable Investor Relations and Public Relations strategies tailored to the context and trends of the capital market.
Experiences
Experiences
We connect businesses with investors through tools and experiences, achieving success for all parties involved.
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Take your business towards the future.