What is an IPO?
An IPO represents the process by which a company opens its shareholding and increases its share capital from the general public for the first time, offering the company’s shares for sale on the capital market.
How does it work?
- The company attracts additional capital for growth and development.
- Listing on the stock exchange allows free trading of shares.
- Existing shareholders can obtain liquidity by selling shares.
The Benefits of IPO for your company
An IPO is more than a financing opportunity – it is a catalyst for long-term success.
✅ Access to Capital – Attract the necessary funds for investments, innovation and rapid expansion.
✅ Increased Visibility – Build the trust of investors, partners and clients.
✅ Liquidity for Shareholders – Offer flexibility to shareholders to capitalize their shares.
✅ Access to New Investors – Attract individual investors, investment funds and local and international institutional investors.
✅ Employee Involvement – Offer employees the possibility to become shareholders, which motivates the team, increases loyalty and aligns their interests with those of the company.
The listing process has a series of benefits and at the same time requires rigorous planning, similar to a one-way road. Choosing the team of experts involved makes the difference and contributes to the long-term success of the company on the capital market.
Why choose an IPO?
Listing on the stock exchange is a strategic alternative for development, compared to selling to a strategic investor, usually a majority one.
- You keep control of the company: Founders and current shareholders can maintain control.
- Access to financial investors: They do not seek control, but financial gains.
- Long-term flexibility: You can attract new rounds of capital by issuing additional shares.
Two markets available in Romania:
- Regulated Market: For mature companies, with a capitalization of minimum EUR 1 million and financial history of 3 years.
- AeRO Market: Ideal for growth companies, with a minimum capitalization of EUR 250,000 (Standard Category) or EUR 500,000 (Premium Category).
How does the IPO process unfold?
Preparing for an IPO may seem complex, but with the right partner, everything becomes simpler.
Essential steps:
- Planning and team formation: Preparing the documents and the strategic plan, with the involvement of financial, legal and communication experts.
- Preparation of documentation: Auditing the financial statements and drafting the prospectus or the company presentation documents.
- Promotion to investors: Targeted or extended presentations to attract the interest of local and international investors.
- Listing and trading: Debut on the stock exchange with the official opening of the trading session and the beginning of share trading.
Why Choose Our Team?
We transform the IPO into a simple and efficient process, offering you complete support from the beginning to beyond the listing.
✅ Proven Experience: We have supported successful listed companies in Romania and have international experience.
✅ Multidisciplinary Team: Management consultancy, PR & marketing, financing and investor relations under one roof.
✅ Post-IPO Assistance: Continuous support for compliance and communication with investors after the listing.
By collaborating with VERTIK you obtain:
- We build a premium positioning and maximize the potential valuation, while at the same time reducing the time to access the market.
- You increase the level of market awareness, build trust, attract future investors.
- You benefit from direct connections with the right investors for your business, ensuring pre-IPO financing.
- You obtain a trusted partner from the first steps to the exit, ensuring professional execution and measurable results.
“We started working with VERTIK six months after the listing, and since then, our communication with investors has accelerated significantly.”
Peter De Boer, CEO, DN AGRAR, the largest company in the AeRO market
“Market dynamics require quick reactions, but also detailed analyses, elements that VERTIK combines excellently.”
Gabriel Țecheră, IR and Corporate Governance Director, Transport Trade Services, a company in the BET index