Circular economy: What it is, how it works, and practical examples
August 6, 2026Finite resources, volatile raw material prices, and the pressure of European regulations require you, as an entrepreneur, to rethink the way your business consumes and leverages resources. The circular economy is not just another trendy sustainability buzzword, often used without...
Pitch deck or the complete guide for entrepreneurs looking to attract investors: structure, examples, and mistakes to avoid
July 9, 2026If you have a growing business and want to attract capital, the first thing any serious investor will ask for is a pitch deck. Not because it is a formality, but because this document tells them, within a few minutes,...
Greenwashing in 2026: What is changing and how companies can protect their sustainability communications
June 29, 2026In recent years, claims such as “eco,” “green,” “sustainable,” or “environmentally friendly” have become almost ubiquitous in corporate communications. In many cases, however, these claims have been used without clear evidence to substantiate them. As of 2026, this is no...
IPO – The complete guide to going public in Romania
June 11, 2026If you are the manager of a company with growth potential and are considering the next step in financing its expansion, the IPO process deserves your full attention. For Romanian entrepreneurs, an Initial Public Offering (IPO) is not only a...
Gross and net profit margin: complete formulas, essential financial indicators, and optimization strategies for achieving competitive advantages in business
May 4, 2026If you are an entrepreneur in Romania and want to make solid strategic decisions, whether you are growing your business organically or preparing to be listed on the stock exchange, understanding profit margin is a mandatory starting point. This financial...
From Numbers to Narrative: Rethinking Investor Relations in a Changing Market
April 7, 2026By VERTIK Team, with insights from Mădălina Stanciu, Investor Relations Director For a long time, Investor Relations was considered a function of discipline: deliver the numbers, meet the deadlines, follow the rules. That model is quietly becoming obsolete. Across capital...
DCF: valuation and financial analysis method through cash flow for financial projections and models for making strategic decisions regarding capital investments
April 1, 2026The Discounted Cash Flow (DCF) method is a powerful tool that helps you transform your vision into financial projections and evaluate the intrinsic value of your business. By discounting future cash flows to their present value, DCF provides you with...
Return on Assets (ROA): Calculation Formula and Interpretation of the Indicator for Analyzing the Profitability of Your Company’s Assets
March 26, 2026When you run a business in Romania, understanding how your assets generate profit becomes essential for the strategic decisions you make every day. Return on Assets (ROA), as it is known in the international financial environment, provides you with a...
Return on Equity (ROE): a key indicator in financial analysis
February 11, 2026Return on Equity (ROE): a key indicator in financial analysis Return on Equity (ROE) is one of the most important indicators used in modern financial analysis, providing Romanian entrepreneurs with a clear perspective on how efficiently their companies use shareholders’...